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The 20 Keys to Online Marketing
Following are 20 keys to successfully marketing your product, service, and business online.
1. Have a professional, easy-to-navigate, quick-loading design. Hire a professional design firm or at least use a good site template.
2. Have lots of quality related content.
二. 博客里要有高质量的相关内容
3. Build lots of links to your Web site.
三. 与你的网站多做链接
4. Build credibility and rapport.
内容建立可靠并且一致。
5. Start an e-mail newsletter with quality content and send it out at least once per month.
发高质量邮件每月一次
6. If you are selling a product, have an affiliate program.
让网站功能要适应产品。
7. Once you have an affiliate program, don’t forget to promote it.
程序功能要与时具进
8. Do whatever you can do profitably to attract large affiliates and form key strategic alliances.
9. Position yourself advantageously in the search engines.
把你自己放在搜索引擎中有利的地方
10. Use cost-per-click (CPC) engines, but make sure you know the lifetime value (LTV) of your customers and that you do return-on-investment (ROI) checks often.
用关键词广告，但你必须知道用户的 LTV，经常检查关键词的投资回报率
11. Supplement your affiliate advertising with both online and traditional advertising, but track results and always do ROI checks.
同时增加线上和线下的广告宣传，跟踪下结果，做下投资回报率调查。
12. Advertise using CPM channels to build brand recognition, but put profitability before brand recognition.
13. Offer yourself as a resource to the media as an expert in your niche.
14. Hire a great publicity firm or bring an experienced publicist in-house.
雇佣知名的广告公司和有经验，聘请有经验的广告人员。
15. Use autoresponders to maintain constant contact with prospective customers.
与潜在客户经常联系
16. Remember that business is all about relationships and communication. Always work to build more relationships, and once they are built, make sure you are in continuous contact with your prospects, customers, strategic alliances, suppliers, investors, and the media.
生意完全依赖于关系和联系，努力建立关系，务必保证与对方经常联系其中包括你的主顾，你的客户，你的战略同盟，供应商，投资者，媒体。
17. Encourage word of mouth among your customers.
通过你的用户建立口碑
18. Have superior customer service and have staff to answer all incoming e-mails within 24 hours.
对高级客户专门服务，对收到的 email24 小时内回复。
19. Send out periodic e-mail follow-ups making sure your customers are happy and asking them for feedback on your product and the service your company has provided.
20. Blog frequently with quality content.
博客定期更新高质量内容
from the book Zero to One Million by Ryan P. Allis